I recently had the pleasure of vending next to a true legend in our profession, Dr. Rob Jackson of Back Talk Systems, while at Parker Vegas Seminars…it was a pivotal moment for us both! It’s funny how God places us in the right place at the right time! When one person shifts it seems to become an epidemic and before you know it you see the whole world shifting!
After Parker, a friend and colleague, Dr. Gina, sent me a “Practice Tip” she had received from Dr. Rob Jackson. She informed me that I had to read it. As I read Dr. Jackson’s blog I was smothered by a sense of humility as I read the words of one of the true giants in our profession (I have included the “tip” and the link below – If you don’t get Dr. Rob Jackson’s Tip of the Week you need to change that!). I am honored that Dr. Jackson took the time to share his heart and am humbled by his kind words.
What Dr. Jackson doesn’t know, is that my first time to Parker was as a student in 2003 I blankly stood in awe watching the mass of people attempting to get his products and to pick his brain. A thick fog of respect loomed in the air for a man who lives, breathes, educates, and represents our profession relentlessly. I have to add I also thought it was cool that he and his brother, Dr. Dave Jackson, were siblings and so well respected in our profession (Knowing them both today personally and professionally, I know they are not blood brothers but TIC brothers!). I can tell you having spent 4 days in Las Vegas in a 8 X 20 booth space that Dr. Rob Jackson is everything I remember standing in awe of 10 years ago – he is a true gem and an amazing human being and the fact that he is a chiropractor is a bonus! And he has Zach who oversees Balk Talk Systems for Rob which only enhances all of his amazing attributes! Thank you Rob and Zach!
We all know seminars in chiropractic are like kids camp! And just like kids camp you walk away with new friends and pen pals; after chiropractic seminars you walk away with new friends, knowledge, and products and this time as an added bonus I walked away proud! I am eager to announce that Innate Expressions will now be available at Back Talk Systems @ www.backtalksystems.com. I am excited that Dr. Rob Jackson is helping me share what I love and allowing me to really shine! Dr. Rob and Zach, know that Dana and I loved EVERY minute that we were able to share with you in your energy! I am looking forward to a bright and shiny future with Back Talk Systems! Dean is eager to meet you and so thankful that God placed you in our lives!
http://www.backtalksystems.com/index.php?p=308273 – full article here
Practice tip of the week, January 12th, 2014
Date: January 12, 2014 | Time: 9:05pm | Posted By: Robert D. Jackson, D.C.
I just came back from a 3 day event held in Las Vegas where Doctors of Chiropractic get together from all over the world to hear some of the best speakers in the profession share what the latest research, technique advancements, patient care and vendor services have to offer. I attended my first one of these programs back in 1981 and have been going back ever since, as this is one of the biggest and well attended programs put on like this held anywhere. One of my favorite things is that I was able to catch up with some friends that I haven’t seen since last year at the same program. I was also able to see and hear some of the speakers share new and important information, especially considering all that is happening now in the United States with the implementation of the Affordable Health Care Act. Last but not least, I was able to see the vendors who bring the latest and greatest products to show to the rest of us so we can stay as up to date as possible with the newest ideas and technologies that have arrived. Since I am also a vendor at this event, an experience that I had while working in my booth is what I want to share with you all as my practice/business tips for this week.
I will start with a little background to set the stage for my tips. We had purchased out booth space about one year ago, making a reservation for a spot that would give us two sides of the booth to work from, both the front and one side, because we chose an end cap that was next to part of a hallway going in and out of the main vendor hall. Due to the number of products that we show and offer at an event like this, our location is an important choice for us to be able to display everything we want and need to be able to show to our customers who are there at the event. When we arrived, we learned that the show sponsor had sold space to another vendor and squeezed them in on the one side of our booth that was supposed to be our side facing the hallway. We were now kind of “stuck” in the middle between these two other vendors with only the small 8 foot section of our table out front to display our materials. This kind of last minute change in the floor plan is the kind of thing that can make a person go ape crazy when they get to an event because it can change everything you planned to be able to do while there. Having spent the money a year before to “guarantee” our spot, this did create some real heartburn for us as we had to try and modify everything we had to offer at the last minute and our attitude and disappointment were palpable and very apparent to say the least. We had plans to go and chew on someone’s back side, but they always have a clause in the contract that says they can change things any way they want or need to at the last minute and you don’t really have a say about it. You just get to be unhappy and deal with it you own way. I”m giving you all of this back ground because my tip is really about how the person who was added in next to us at the last minute acted and how she turned the whole weekend around for us with her behavior and with how she did it. As I watched her do this I was challenged to offer these behaviors as my tip of the week because they had such a profound affect on not only us, but on everyone she came in contact with at the event. Here is what she did and these are the things I challenge each of us to do as well if we really want to make a change in the outcome of working in our businesses this week:
1. Let’s call this person Martha (because that is her name) and that will give us a point of reference when I describe what she did when she walks into a room. The first thing she did (and does) is notices everyone else who is in the room and looks to see if they need help or are in need of anything. Instead of putting herself first and just paying attention to what she wants or what she needs, she looks to see if there is anyone else that she can help to achieve, acquire, serve, or reach out to, if even just to recognize them and say hi. She was like a breath of fresh air every time she walked into the booth area. She made everyone she saw feel like they were important and made direct eye contact and made sure they knew she knew they were there. In our case, she knew we had given up something in our booth and that she was kind of thrust into her position without anywhere else to go, so she took charge and rearranged her booth next to ours in the best way possible to give us both as much space up front as she could and we shared an exit point from the side behind her booth so we could both take advantage of all that the “customer traffic flow” could offer as they went back and forth to their classes. She didn’t have to do this, nor would most have even offered. This type of work is highly competitive and there are only so many dollars available to be spent by those in attendance and we are all chasing after them in one way or another with our products and services that we offer.
2. The second thing she did was she had excellent help! Her staff was knowledgeable and assisted her almost effortlessly as they both worked to serve their customers with the products they were offering at their booth. Either one could leave and take a short break and she gave up nothing when she left the booth for a minute as her staff (Dana) was well versed in the product line, the pricing and the payment structure and procedures. (Only when both were gone and I was left to watch their booth did they really give up potential sales and customers) 🙂 Of course that didn’t happen much, but they serve a niche and they serve it better than any other vendor that I have seen at this event in the 33 years that I have been attending.
3. The third and most important thing that Martha did was she made every person who walked by, came up to the booth to look, or eventually bought something feel like they were making the smartest and best decision of their lives. Everyone who took advantage of her offers left with big smiles on their faces like they were kids in an ice cream shop walking out with their favorite flavored ice cream cone on a hot day. Martha gave more hugs (when appropriate) more sincere compliments and more positive affirmations, while also giving some direct criticisms when needed to anyone and everyone she spoke with. She was brutally honest with everyone she saw, but still everyone walked away like they had just been sitting at the oxygen bar and getting some fresh air for the first time all day. I watched a number of customers come back again and again every single day just to get another small taste of her personal touch and attention. She literally made our awkward and crowded booth situation that at first looked bleak and very distasteful, a complete joy and profitable experience for everyone in both our booth spaces. She was like a controlled Tsunami that never stopped affecting everything she touched until she went to bed at the end of each day. All of this after flying all the way to Las Vegas from New Zealand and getting little or no sleep to speak of the first day and night due to time zone changes and jet lag. I’m telling you she was a sight to behold! My favorite line was when one of the publishing vendors came by to ask her to buy advertising space in their trade journal and she looked at them and said “I don’t need to buy advertising baby, I AM advertising!” Enough said. She was all that and more!
So if you can’t pick out my tips for this week, here they are in short to help you take advantage of them. Remember, Martha didn’t have to buy anything, she didn’t have to wear anything different or unique, she just “WAS” everything we mentioned above. Here is the short list for you:
A. Focus first on finding ways to help others get what they want and in the process, you will get what you want (and then some!)
B. Make sure you surround yourself with quality people who are like minded, skillfully trained and can help you accomplish what it is you are trying to do. Take the time to train them well so if you are gone, sick or just not available, the job can still get done and you will be happy with the outcome.
C. Make sure you have passion in your life for whatever it is you choose to do or have to do this week. If your job is picking up garbage, be the best garbage person your customers have ever seen and live your life like this might be the last chance you get to show others how amazing you are regardless of what it is you are doing!
D. Hug those who need or deserve a hug this week. Research says we need 8 hugs a day to stay healthy.
E. Compliment those you come in contact with whether you know them or not. Be the change or positive person you want others to be as well. It’s contagious and it will create a more positive working environment for you to flourish in this week and it will change your bottom line and the opportunities that you will have as a direct result!
F. Be honest and direct with your communication with others. (Remember that we offer the best customizable communication tools available to the profession at www.backtalksystems.com if you need some help with this area of your business)
G. Be a controlled Tsunami this week with your family, friends and those at your work place. Get there early before everyone else gets settled (this will shake up most of your friends and co-workers all by itself) and just start by cleaning off your desk top and get things ready for your day. Then just keep going with that positive momentum and see how contagious it is and how much a small change like this can make for everyone you come in contact with.
H. Share your story with me after your week is over. I want to hear what worked for you and what didn’t. Then we can both figure out the whats and the whys and change that for the better.
I Share this with someone you know who can benefit from what we wrote here. This goes back to point A listed above. Help someone else get what they want and it will come back to you over and over again.
I’d just like to say thanks again to “Martha” for a wonderful experience at the Parker Seminar event in Las Vegas this past weekend. You were a pleasure to observe, learn from and work next to while watching you overcome the obstacles that seemed to appear daily from nowhere and you still made your business more successful in-spite of the challenges we all faced in the process. You were a great example for all of us! Thanks for inspiring my tips this week.
Dr. Rob Jackson
Back Talk Systems Inc
231 Violet Street Unit 140
Golden, Colorado 80401
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