Reprinted with permission by
Springfield Business Journal • August 2010 • Page 34
Nessler ‘adjusts’ well to career
Dr. Martha Nessler
Title: Owner/Chiropractor, Optimal Chiropractic
3315 Robbins Road, Springfield, IL 62704
By Eric Woods, Correspondent
Dr. Martha Nessler grew up in the central Illinois area where she has spent most of her life. She attended the University of Illinois in Champaign where she earned a bachelor’s degree in human development and family studies with an emphasis in early childhood education. Nessler attended Logan College of Chiroprac- tic in Chesterfield, Mo., for her doctoral studies where she obtained a bachelor’s degree in human biology and a doctorate in chiropractic. “Getting involved with chiropractic is the best thing that ever happened to me,” said Nessler. “I believe this is a calling, not a career.” Outside of the office, Dr. Nessler is an avid runner, having competed in the Boston Marathon and the Ironman competition in Tempe, Ariz. She is a member of The Greater Springfield Chamber of Commerce and is involved with the chiropractic portion of the new Kidzeum. She is also a member of the Chiropractic Leadership Al- liance and the Illinois Chiropractic Society.
Nature of the business: Nessler opened Optimal Chiropractic in April 2007 and ac- knowledges that they are not a typical office. “We are very wellness-oriented,” she said. “People come for wellness in their lives. Their body is not functioning right, so we assess the body as a whole and find out why it is not working.” Nessler’s goal is for her patients to live their optimum life. She looks for subluxations that cause the body to not function properly. The problems can be chemical, physical, or emotional, and so Nessler will start a program to help each individual patient. “Be fit, eat right, think well, and get adjusted.”
How is business?: “Everything is awesome and better than ever,” said Dr. Nessler. “I choose not to take part in the economy. I feel you create your own reality by what you think. What you think about, you bring about.”
|Trends:Nessler sees people moving more towards wellness as a whole and taking charge of themselves. “We are proactively doing things to keep our bodies function- ing,” she said. “We can make choices to make changes and seek education.” She feels her clients are hungry to learn because they do not want to be sick.
Challenges: Nessler is trying to get people to realize that they shouldn’t be dependent on their insurance, and that they do not have the benefits they used to have. “Insur- ance should be used if something goes bad,” she said. Getting the wellness message out to more people in mass is another goal. “So many people who learn about wellness wish they knew it before.”
Of what accomplishments are you most proud?: Nessler is very proud of a number of achievements including being named to the Springfield Business Journal’s 40 Under 40 in 2009, earning the Chiropractor of the Month last September from the Chiroprac- tic Leadership Alliance, running the Boston Marathon and then being re-qualified, and completing the Ironman. Most importantly, she is proud to constantly see the faces of the lives she has helped change.
What was your worst former job?: Cleaning stalls at her father’s pig farm was a job Nessler does not want to do again. “Scraping manure at 4:30 in the morning was not for me,” she said.
What tips for success would you give?: “Find your passion, feel it, and figure out why you do what you do,” said Dr. Nessler. Other key aspects would be setting goals, hav- ing a vision, and planning to see it through. Dr. Nessler is also a believer in doing the “hour of power” in which people spend quiet time to plan their days and figure out what they want. “People should get up an hour before they normally would in the morning and do this.”
What’s next for you?: Dr. Nessler has just gotten started, and she plans to continue running her business and impacting more lives. “Everyone needs to get checked out to see if they need to get adjusted,” she said. “Many people are surprised to see that they do need it.” She would also like to coach other chiropractors and help them grow in their profession. A long-term goal would be to write a book.
Eric Woods is a freelance writer from Springfield