Innate Immunity Department of Defense – WARNING Orange — Red is NEAR!


Dr. Martha’s Monday Morning Motivational

Monday, October 25, 2010

It’s that time of year again when signs for flu shots are everywhere…and I mean everywhere.  You can get them at the drug store, churches, gyms, the airport, pretty much anywhere that appreciates a good kickback from the drug companies.  I personally find it hard to stomach.  The other day I tried to count the signs for “FLU SHOTS HERE” on the way to work and literally lost count and that’s in a fifteen minute drive thru town.  With that being said it’s imperative that we educate enough to create an equilibrium.  If we don’t increase our efforts, our communities will be bombarded with scare tactics luring our patients into the flu shot lines.  We must share our knowledge.

This past week there was a dialogue on my Facebook page that accumulated over 80 comments! It was very interesting and educational.  Let me explain.  The discussion was a bunch of  chiros and non-chiropractic patients — the usual.  One of the non-patients was a pregnant mother who had just received the flu shot.  When she was sharing her why it was very interesting to hear, why she was told she needed the flu shot.  As she proceeded to relay the information she had been told many chiros, including myself became concerned mainly because the information she received was very misconstrued.  I would encourage you to go to my page and read the dialogue from October 24, 2010 under the photo of chalk writing on a sidewalk to really help you understand the importance of proper education.  Personally, I am still trying to wrap myself around it all.  I don’t fully understand the why of the drug companies and the people who are under their spell but I do know that it is increasing in severity.

The United States Department of Defense uses a scale to help us understand the level of threat when traveling.  They use a color gradient scale where green is least severe and it moves up in color from there to yellow, orange, and then red.  Orange means to use extra caution as the threat is high and red is danger.  Personally, I’m going to take that scale and apply it to the danger that our society is in in relation to the vaccines and flu shots being given and the “brainwashing” that coincides.  Personally, I believe we are well in the orange and if the information remains to be misconstrued we will be well on our way to the red.  The Department of Defense uses their system to alert when in orange to use EXTRA CAUTION as it could become unsafe environment at any minute.  So, heed the same with my warning scale.  It’s could get worse at any minute.  The beauty of the Department of Defense’s scale is that the more work they do to protect us the greater the shift toward green….so, let’s apply this to my scale….we too can create a shift.  Ours occurs with education –which is the best way to equip our patients so that they can protect themselves and their loved ones.

I am here by asking you to work with me to defend our nations health care.  I am asking you to become a member of my DEFENSE TEAM the Innate Immunity Department of Defense. I am asking that you begin to provide information on vaccines and flu shots to your practice members and communities.  Educating them so that they can make an educated  decision for themselves and their families.  Please make sure you create an environment that is welcoming and provide them with open lines of communication so that they can ask the questions they have without fear.  Remember, they already have a ton of “fear” from other arenas and fear doesn’t provide a good environment for decision making.  Believe me it’s a scary enough topic that we don’t need to add anything negative to it.  When properly educated people will make the correct decision. Providing them with FACTUAL and EDUCATIONAL information is the best way! We are all in this together so if you need any resources just ask! I know I will be glad to help.  Just email me at
Love. Laugh. Adjust.

Dr. Martha Nessler


Innate Ideas #2 – Spizz It Up!

October 18, 2010

Spizzerinctum is the energy of the business.  We know the definition of this word that we as chiropractors hold dear to our hearts from our founding father, but do we live it? Does our practice reflect the principle of spizzerinctum?

I always remind my staff that the “E” in event is for ENERGY.  With the proper energy it’s impossible to not have a successful event and with a successful event it’s inevitable you will have an elevation of energy.  So, what does your event calendar look like? In my last Innate Idea I stressed the importance of having your marketing calendar ready in October of the current year for the next year and it’s crucial to have well planned, energy driven events planned both in and out of the office.

There are two categories of events in office (internal) and out of office (external). The events can vary in cost, theme, purpose, number in attendance, and target audience.  It’s crucial to outline the event in detail and clarify exactly the goals of each individual event.  In my office we try to have one internal event and one external event each month, atleast.

A few examples of internal events are “fun” and simple holidays, holiday celebrations, Women’s Indulgence Nights, Man’s Hang Out Nights, and so much more.  It’s easy to get a list of “fun” holidays off the internet.  “Yo-Yo Day” is a great day to give out a tiny Yo-Yo and remind practice members to not Yo-Yo their health care.  “National Hug Day” is a great way to educate on the importance of hugs; on this day we wear shirts from which read “I Hug Back”.  There are hundreds of fun and simple holidays.  Holidays in general are a great way to bring people together and tying in chiropractic makes it all the more a success.  Women’s Indulgence Nights and Man’s Hang Out Nights allow your practice members to address their respective needs and socialize with other like minded people.

For external events the list in endless; talks and lectures, Wine Nights, Screenings, Health Fairs, Patient Appreciation Dinners, Community Wellness Days, and so much more.  If you set out the intention that you want talks and lectures and simply ask practice members and friends your calendar will fill up quickly.  Wine nights are a great way to gather practice members and their friends in a welcoming setting where you can share wine and engage with each other.  Screening and health fairs are a great way to get patients who are out seeking your service.  Saying, “Thank You” is fun and easy with a Patient Appreciation Dinner.  It’s a great way to say thank you to those you serve and introduce yourself to their friend and loved ones.  Community Wellness Days are becoming more and more popular and allow you to reach out to your entire community and educate on the importance of chiropractic.

Whether internal or external the objective is the same, to create energy within your office.  Remember what you put in you get out and the more energy the more results.  Regardless of the event, it is important that you create energy!! Go ahead get Spizzin’!

Email me at if you need any help.

Love. Laugh. Adjust.

Innate Girl

The Importance of Being Firmly Planted

Dr. Martha’s Monday Morning Motivational

Monday, October 18, 2010

Sitting and thinking about flowers, I came to the conclusion that we as humans are very similar to flowers and as chiropractors we need to realize our patients are part of our garden.

When we begin this life we are but a seed that must be firmly planted.  We need to be placed in the proper environment to grow into the best version of ourselves.  When we first begin this life our potential is limitless and unknown.  If we are showered in the appropriate amount of love, given appropriate nutrients, protected and rooted, and most importantly planted in close vicinity with which to share our life.  With this recipe we are set up to bloom into the beautiful human being we were destined to be.

The concept of love is really interesting.  We all have our preconceived notions of what love should be but it all boils down to God is love and we should be too.  His love is limitless and therefore our love should reflect a love that has no barriers.  Often we set limitations on our love or stipulations.  It is imperative that we understand that love is a gift and learning to give it freely and abundantly is one of our superpowers.  Love is the highest vibration and vibration is motion and motion Is growth.

Appropriate nutrients are so important.  As humans we need water, whole foods, appropriate minerals, and nutrients.  The human body is organic in nature and it is important that we provide it nutrients in the same form.  We are not synthetic in nature and therefore synthetics such as processed foods are a stress to our system.   With proper nutrition a plant grows strong and fully blooms and the same holds true for humans.

We need to be rooted in strong and noble thought to have a foundation from which to grow just as a flower must be given the opportunity to root itself.  The stronger our roots the more stable our growth.  As a flower grows it needs to be protected and sheltered from too much of any one thing in order to establish strength as it grows.  Humans need that same shelter and protection.  We need to be given boundaries and taught to understand the importance of boundaries to protect ourselves. Through boundaries and strong roots we are able to become educated in the necessary lessons of life.

Flowers alone are beautiful but together they truly outstanding.  Whether in a bouquet, a planter, or in landscaping; when combined with others each individual flower’s detail truly stands out.  This same theory holds true for humans, uniting with others who share in our values and vision we gain strength and truly shine.  With a community of like-minded people individuals build off of each others strengths, just like the perfect combination of flowers planted together.    It is important to remember you are pre-destined to share your life with others, you were not meant to live your life alone.

Realizing how humans, like flowers, bloom where they are planted I began to realize as a chiropractor I need to view each practice members as a beautiful, single flower needing to be re-potted.  Placing them in the perfect pot allows them to truly flourish and become rooted in the foundation of wellness.  It needs to be our objective to provide them with the proper pillars necessary to embrace a wellness lifestyle.  It is our job to shower them with love, educate them on proper nutrition, teach them the principles of chiropractic and help to restore their inborn nervous system potential, and introduce them to a community of like minded individuals within our practice.  With the aforementioned guidelines our practice members like flowers will fully bloom.

Go be the gardner you were called to be…cherish each “flower” that crosses your path.

Love. Laugh. Adjust.

Dr. Martha

Innate Ideas #1 – Marketing Calendar

October 11, 2010

It’s October. already, which means its time to have your NEXT year’s calendar planned out.  I know where did the year go? Your marketing calendar should include all your internal and external marketing events, seminars you will be attending, lectures and talks you will be giving, and holiday and vacation days.  For each event, talk, etc… you need to create a time line so that you leave yourself adequate time to assure your event is a success! Also, create goals and rewards for each event, especially the big ones.  List out how many NP’s you want to attract and how many guests overall you need to make the event a success.  Create a reward system for you and your staff to keep you laser focused.  Everyone loves a reward! With a well planned out and thought through marketing calendar you are sure to start the new year off on the right foot!

If you haven’t started yet for next year or have never done a marketing event before then there is no time better than the present to get started.  A marketing plan is a necessity to keep the vibration high in the office for the sanity of you, your staff, and your practice members.  I always say that the “E” in events is for energy! That’s why I have an event driven practice.  I absolutely love the energy created around events…you will too! Remember, even a small event can have a big out come.  It all depends on what you put in which is a direct correlation to what you get out.

If you have  created your marketing calendar…awesome! Now spice it up this year and add something new and crazy to each quarter to spice it up! Remember, you and only you create the practice of your dreams! You only live one life, make it the best ever!

Enjoy this Innate Idea! I look forward to sharing from the sketch pad in my head.  We are all in this together.

Love. Laugh. Adjust.

Innate Girl


Re-Entering is a Re-Birth

I just got home from 8 days in the Dominican Republic and Haiti, where I completed my third mission trip.  Mission trips are very interesting for me.  They allow me to remove myself from the world of “what is” and escape to a place of complete service.  If you haven’t been on a mission let me explain…in our daily lives we fall into a routine.  We go through the motions over and over again.  Especially when we get our SYSTEMS done; we know what to say, what to do, etc… to convey the message to our communities as a whole.  But, when you are on a mission there are cultural variants, language barriers, time/scheduling, etc variables that come into play.  On a mission you can’t hide behind routine, scripting, scheduling, etc… it’s a free for all and you are forced to enter into a place of complete service.  You are forced to let go of all you know to be true and go with instinct.  Listening purely to your heart and your gut.  For some it’s scary and for others its re-assuring and for some it is the combo but when it is all said and done everyone sums it up to growth.  Because any time we leave our comfort zone we grow. 

Every time I re-enter into the life I let behind it takes a few days, well the second trip it took a week.  It takes some time to re-adapt back to life that you left behind.  Inevitably there are a few things I realize while on the mission…things I know I want changed for ever for the better, self-tweaking if you will.  It all takes time. Four to seven days on a mission seems like a lifetime because so much happens, especially in the area of growth.  That’s what really makes re-entry difficult.  On the mission you grow, well I do.  So, you feel so close to all those on the mission because they to are growing at the speed of light with you.  The part that makes re-entry hard is that while you are gone, it’s almost as if nothing changes.  So, you come back completely evolved and re-enter in to the same scenario you left, which is where the difficulty surfaces.

Having been on three missions I am able to see this growth and evolution as a blessing, a gift I bring back, so to speak.  I have come to realize that all I learn on the mission at both a worldly and soul level is a gift I get to bring back.  Mission trips aren’t for everyone but growth is a necessity for everyone.  So, when I re-enter I realize that I have the opportunity to share my growth with those whose lives I touch.  It’s like being the town crier, you have a really great message and a healing energy to share with your community.  It’s interesting because everyone expects a trinket when you return home on a trip but no one expects you to come home with life changing lessons that are priceless. 

I realize I need to do this a lot more and not just when I leave the country.  I know personally I have re-births all the time as I constantly evolve into the best version of myself.  I know that some times I can’t put them into words but when I can I need to share them.  This is an important thing for us as purpose driven chiropractors to remember each time we attend a seminar, read a book, or experience any growth.  It is part of our duty to help aid in the re-birth of our practice members, communities, and friends lives.

Love. Laugh. Adjust.

Dr. Martha’s Monday Morning Motivational